Traditional Displays are comprised of signage, banners and other forms of printed or static graphics. As our society continues to make the journey towards interactivity, it is important to be sure your marketing does the same. Interactive touch screen displays are a great way to begin to move towards the forefront of technology without going too far too fast.
There is an ever-growing need to provide users with an interactive experience without losing site of traditional marketing methods and best practice. While we are in this transition it is of utmost importance that we do not alienate or frustrate the masses that are just beginning this transition to interactivity.
When you integrate an interactive touch screen display into your existing or future digital arsenal you can engage your customers in a conversation relative to their needs and desires. Retail traffic in local stores and shops all over the country are searching for goods and services. Should you be the one that communicates the right message to them at the right time, you will become the one who receives the reward of cash in hand.
Interactive touch screen displays provide retailers a tool that is both exciting and educational for consumers. The user is encouraged to "reach out and touch" the display. This is when the magic begins.
Communicating through a touch screen display is non-threatening and easily accepted. The viewers feel as if they are in control of the marketing that is going on and therefore let down their guard.
If utilized properly, this will become your most valuable sales tool in your company. Focus on customer experience, relationship building and data acquisition and you will have a successful interactive digital signage deployment. This type of marketing can be used for many applications, including lead capture, product tutorials, training, interactive catalog, sale presentations, web browsing and so much more.
Just remember that the touch screen is only as powerful as the content that is driving the user experience. This is not to say that you will need to reinvent your entire company’s marketing campaign but you will need a professional programmer or content agency to assist you in bringing the two together for a seamless, consistent delivery of your core message and goals.
Interactive Touch Screen Displays have quickly become a must have for tradeshows, corporate lobby displays, way-finding in public buildings, portable and stationary sales presentations, retail storefronts and more. Determine that you will not be left out of this very real transition in marketing. Make the decision to get in on the ground floor, rather than wishing you had.
There are several different types of touch screen technologies available, including Thru-Glass Touch Screen Films on Glass, Infrared IR Bezels, Single Touch, and Dual Touch with a variety of touch points, including 2, 6 and 32 point touch. Because multi-touch technology is not standard, it is recommended that you verify that the technology you are considering for purchase is in fact "True Mul
ti-Touch Touch Screen" and not dual touch. Along with any other features that are being deemed as standard.
Reach out to a Professional Interactive Displays Company that focuses on educating you, as the consumer, so that you can effectively utilize the technology with a minimal learning curve and quick ROI.
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